Objective: To sustain and increase enrollment at Queen of Angels Catholic Elementary School through inward and outward-facing marketing initiatives that will enhance the school image and promote the school's presence and offerings to our target audiences.
Primary Responsibilities:
--Develop and execute a marketing strategy/plan for the school that establishes a broad strategy, matches our strengths with the market and identifies consumer-focused messages and "proof points" that resonate with defined target audiences.
--Develop and maintain branded, designed marketing collateral - both print and electronic - that support the marketing strategy. The marketing collateral should include, but not be limited to advertisements, brochures, website, event announcements, and FACT sheets.
--Market the school to primary and secondary target audiences - current school families and prospective families, the parish community and the local community -- through the following vehicles: print advertisements, school website, area realtors, partnerships with local businesses and cultural institutions, participation in school fairs, coffees, and events.
--Ensure that all outward facing marketing collateral (i.e., brochures, advertisements, website) reflects the school brand, design and key messages as defined by the marketing strategy.
--Coordinate and/or develop the content for all outward-facing marketing materials (i.e., brochures, advertisements, website) to ensure that the appropriate message, tone and information delivered are consistent with the marketing strategy.
--Maintain the "stock photo" library for use in all marketing materials.
--Work with the Principal and faculty to coordinate/participate in all appropriate school fairs, fall coffees at the school, Catholic School Week Open House, and other local events.
--Ongoing research of the competitive landscape and current/prospective family needs. Advise the School Board on enhancements to core curriculum or enrichment offerings that will allow us to remain competitive.
--Report project status and meeting minutes to School Board monthly.
Membership: School parents and others with communication, marketing, writing, and design skills.
Meeting Frequency: Monthly, 1st Monday
Contact person: Amy Brooks (773) 561-9240, abrooks@sonnenschein.com
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