Catholic Schools Week marked the launch of the school's integrated marketing campaign with the introduction of the new Parent Primer, brochure and tagline — Child. Teacher. Parents. God.
With Father Bill and Julia Kelly's guidance, the Communications Committee "rolled up their sleeves" for six months to develop a researched marketing strategy that included a competitive analysis and quantitative and qualitative research. From that we developed key messages and a communications plan that was presented to the School Board in December. Our goal is to sustain and increase enrollment at the school through an enhanced image and strong academic offerings that are viewed as important to a child's development by both current and prospective parents.
The integrated marketing campaign will increase visibility for Queen of Angels and extend our reach beyond current families to prospective families, alumni, the parish and local communities. From events and coffees to school fairs, from brochures and signage to the website, we're reaching out – partnering with families and the community. Tell a friend, tell a neighbor – each one of us can help promote Queen of Angels!